George Smith Campaign Collateral
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We recently designed George's blog site that he is using to promote his run for senate in 2010. The next thing George needed was a little collateral to use on the trail., i.e. business cards, letterheads to print statements on, and brochures explaining his policy positions.
Consistency is great in two ways:
1) It makes the pieces seem profession if they have a central governing theme - no political pun intended.
2) As a designer, you don't have to go back to the drawing board. You've already decided on fonts, colors, and graphic elements you just have to re-work them within a new set of dimensions and function.